Become A Social Prospecting ProSub TextIn this video I interview my buddy Nick Lal about his his take on the Solo Ad traffic industry.

Video Transcription

[00:00:09.40] - Rodney Stokes
Alright, ladies and gentlemen. I am here with Nicholas Lal, a good buddy of mine and a a hell of a marketer. I mean, this guy, he's, he's been in the list building game as long as I have. I mean, we actually have worked with the same mentor, years ago and learned a lot of the same, different elements and components to, to list building around the same time. But, you know, this guy, he's built a huge list, over the past couple of years. He knows all of the do's and don'ts, you know, that comes into play when you wanna be successful at list building. So, without further ado, Nick, tell us a little bit about yourself for those who are listening who, who don't really, know about you and, you know, who who you are, where you from, you know, so on and so forth.

[00:00:51.70] - Nicholas Lal
Awesome. Alright there. Right. Rodney, thank you for, having me. I really appreciate it. And, yeah, we broke into the industry roughly about the same time. I don't think we knew each other right off the bat. But, to to give some information about, my story, how I even got into Internet marketing in general, you know, I've been trying to do Internet marketing for years. You know, I've tried different things, and, you know, I've had some success here and there, but, you know, overall, it didn't last very long, then it was off to the next thing. In in that process, you know, my family had some, we had our own local businesses and whatnot. And then, you know, back in, two thousand nine in August, my, dad passed away tragically, and we didn't see that coming or anything. And that kinda changed a lot of things for me. So all of my dreams kinda went down for a little bit because, you know, I'm the man of the house now, and, I need to provide for my family. So I needed to go back to school. You know? I'd I didn't finish school early on in, my life because, you know, we we were, a business family, and that's kinda what we did. But after my dad passed away and, you know, we had sold the business and everything, I realized that, this is the time where I need to fall back on education. So I didn't do it the traditional way, but, you know, I went to school to become a software and because I was already good with our computers kinda came naturally to me. So I wanted to get some background how I can get an IT job. But while I was doing that, I was, driving limos to and from the airport, not the actual limos, but the sedans. And I was working all hours of the night. And the reason I was doing that is because they're flexible with my, my studying schedule. Long story short, I did that for about a year.

[00:02:36.90] - Rodney Stokes
Alright. So, we had a little bit technical difficulty, but we're back on. So, yeah. So I I just heard the point where you said that you were driving the limos

[00:02:51.50] - Nicholas Lal
and, you know, I was just having limos for twenty dollars a ride, but it was flexible with my studying schedule. Eventually, you know, I got an interview with a great company and, in the travel technology industry, got a job there. Now I knew that this job was not everything for me. You know, I knew that this was not the final stop, but I knew I needed a good paying job to take care of the family in the meantime. But what I was doing with my income is I was getting back into Internet marketing. I was investing in things. I was doing a little bit of MLM on the side because, you know, at the time, I was into leverage and all that. But the the turning point happened when I had signed up for somebody's, email marketing newsletter. Because what I wanted to do was be able to build a downline in MLM through internet marketing, and, you know, through building a list and through sending emails. Now in one of those issues of that email marketing newsletter, he had touched on solo ads, and he had interviewed one of the top solo ad guys. And I had read that, I had read that issue over and over. I'm like, what is a solo ad? Why have I never heard of it? You know, it was like there's some it was like some type of underground industry that is like I mean, I've I thought I had known at least a little bit of everything, but I had never heard the word solo ads. It was completely new to me. So, what I did was I contacted that guy that, the email marketer was talking about in the newsletter. And I said, hey. You know, I heard about this thing, solo ads, that you do, and I'm kinda interested. Do you coach it or do you teach it? Do you have any courses on it? And he's like, well, here. What I want you to do is contact my, secretary, and she'll set up an interview for you. I'm like, okay. I was a little bit skeptical, but I said I really wanted to learn this. So I had set up an interview. He came on the phone. This is probably about a week later. We actually spoke for a good three hours, and he taught me what the industry is about. He taught me about his background and how he got to that point similar to what I'm doing now. And after the three hours, you know, he told me what the price was. It was it was expensive. It wasn't what I was expecting, and I told him I'd have to think about it. And he's like, okay. Well, you gotta let me know within x amount of time. In the meantime, I saw that he was also running Facebook ads, promoting one of his students that was doing some great money. I think like twelve thousand dollars in the last ninety days. And, you know, back, you know, when we started this, that was pretty good money. I mean, nowadays, people can make that a lot quicker. But, he was doing good money, so I reached out to him, the student. And I said, yeah. You know, I I just talked to your coach recently, and I, you know, I just wanna ask you a few questions. I ended up asking him, does he coach as well? And he said, yeah. You know, I I take on a few students here and there. I'm like, you know, can can we talk about it sometime? So then I had a call with him. I believe it was on Google. And, you know, we we actually got on, webcam, and I got to see him. And that actually honestly, that really helped that I actually got to see who I was talking to. And, you know, I I felt a good connection with him. He told me his price, which was a little bit less than the previous guy. Still expensive, but I went ahead and went with it because I I just had a good vibe with him. We had, like, a similar past, things that we had, been involved with. And, I guess that was August of I wanna say two thousand thirteen. Yeah. August of two thousand thirteen, I believe, is when that was. And by March of two thousand fourteen, I was one of the top ten traffic providers in the world. So this this industry that I had not even known of in the summer of two thousand thirteen, didn't even notice all the ad was, come to the spring of two thousand fourteen, I'm one of the top ten sellers in the world. I couldn't even believe it when it actually happened, but what was happening is that I was so passionate about wanting to work for myself one day, even though I had a six figure job as a software engineer, which it was boggling because, you know, I don't have a traditional education. I just happen to do really well in the interview, and they've realized, you know, I mean, he's a computer guy. We can train him up. So I I was able to land a pretty good job, but that was not good enough for me. For a lot of people, having a six figure job in corporate America, that's a great thing. I mean, Rodney, wouldn't you say from your friends that when, you know, they they might have some good paying jobs, they think that that's gonna be their career for the next twenty, thirty, forty years. Right?

[00:07:08.69] - Rodney Stokes
Man. That's that's what everybody looks for. You know, the six figure job, the corporate job, you know, not everybody has that entrepreneurial entrepreneurial bug like we do. You know?

[00:07:19.00] - Nicholas Lal
Exactly. So so what happened after that was I I just I realized that, you know, as good as this job is, the friends I've made and everything, I need to do more. So I started investing in the at, ad business. And see, this was the thing. This was what set me apart from other people at the time. A lot of people were in the solo ad business. That was their primary income. They were Internet marketer. I was lucky because I had a good full time job that paid the bills. So, obviously, what I was doing in my solo ad business, I was reinvesting all my profits. I was scaling up. That's how that's how I was able to, in a short period of time, become such a well known name in the industry. So, you know, I mean, to basically answer your question, that's what I did. I invested my money from my job into my business and I just kept scaling.

[00:08:10.80] - Rodney Stokes
Well, that's in that's, man, that's a hell of a story, man, because, you know, we actually we went to the same guy. We actually did the same exact process to where, you know, I know the guy that you you're talking about you first saw and, you know, you saw his price and said, man, you know, if I can get the return and, you know, if he delivers on his promise, then yeah I can validate that price, but that is a high price for coaching. And I went through the same process, I said man, let me, let me see who who has worked with them and what they're doing, you know, as far as their results and everything. And I came across the same mentor, same guy we both found, And, basically, the rest is history. That's how we ended up connecting as well because we saw that we both were learning from the same guy. But, just to see, like like you said, man, just in a short span of a couple of months, I saw, you know, your name everywhere. You know, you the top guy for traffic. I I think you were like, number three out of ten. You know, the ten absolute top tier guys in solo ad traffic for a while, and then you slowly, you know, increase to number one. And, just to watch that, I mean, it's just crazy because, you know, a lot of people, man, you know, they see all the success and they see all the results, and we actually both got into this industry, kind of the same way because, you know, I I kinda came in looking for a way to make money in MLM. Right? And so when I started to learn that you needed traffic, you needed to develop a following, you needed to, you know, actually build a list and have some influence, that's when I dove into all these other components, and I found list building. And and, speaking of that, man, I'm we're we're both thrown around solo ads, you know, the word solo ads a lot. But, just to kinda briefly summarize solo ads, is when you have a person who has already, developed the platform and, and they already have a email list of subscribers and followers. And so when you have a person in a position like that, it's kinda like, a radio station or something or, you know, just anyone like Oprah. Oprah can literally recommend a book and overnight that person the author becomes the number one bestseller, you know, just because of that power and the influence that she has. So when you have a person that's a a marketer and has a email list of subscribers who value their opinion and their recommendations, what's gonna happen is a person like Nick can come to, John Smith and say, hey, man. I I want you to send two thousand, visitors to my website. What's your cost? Once John Smith gives him the price, Nick sends the money. Nick now has a flow of traffic that not only is interested in that type of offer, work from home, make money online, but also they're going off of the recommendation of a person they value. And so that's pretty much how solo ads work in a nutshell. You know? But not to kinda get off track, I wanna kinda go into, a couple of things that, you touched on. Number one, I think a lot of people don't know how important it is to find a mentor, you know. So, just to get your point of view, why did you choose to go that route rather than, you know, like a lot of people do, try to figure that out yourself? You know? Go ahead.

[00:11:20.29] - Nicholas Lal
Yeah. Yeah. So the the thing about in this industry is that a lot of people wanna try to figure out themselves. Sometimes it's because they think they're talented enough to do it. Sometimes it's because it's a monetary thing. They don't have enough money to do it. But I was in a position where I had a good job. So for the first time in my life, I was kinda playing with house money. You know? So I was like, you know, it's like, why should I waste my time trying to figure this out myself when I have enough money set aside to put into coaching? Now my solo ad coach, that was just, that was actually step two because my email marketing mentor, the one that I got the newsletter from, if I'd never I was in another MLM group, and on the forums is where they talked about the email guy. And then from the email guys where they talked about the solo guy, and then, you know, one thing kinda led to another. And I realized that not only is coaching and mentoring important, connections is important. You gotta make connections in this business. You have to you cannot be a hermit. I mean, yeah, you can for to an extent because you gotta work from home and stuff, but when you're online, when you're grinding, you cannot shut everybody out. You need to make those contacts. You need to invest in coaching. Sometimes you need to even get get into these high dollar masterminds because in the masterminds is where you're gonna make your best connections. Because now you are surrounded by like minded individuals who have all invested in their success, and they look at you as somebody who is also invested. So they're more likely to work with you because they know that everybody has skin in the game. So that's why I think mentorships, masterminds, and connections are very important.

[00:13:05.60] - Rodney Stokes
A hundred percent agree. And and, you know, it's one thing to hear somebody say it, but when I when you have first hand experience of someone who actually does that, I mean, Nick, you know so many people, it's ridiculous. You know, we're we're in the same circles, but it's kind of it's funny because, you know, some guys that I think just popped up on the scene or they knew, I'll say, hey, man. You heard of this guy. Oh, yeah. Yeah. I I just talked to him. You know, you'll have full out conversation with these people, and, you know, people forget that when they say, you know, your, your net worth is in your network, you know, it they're talking about colleagues as well. You know, you have to kinda interact with your peers. And, it's been so many cases where I've hit a brick wall or I, you know, I've had a a problem that I couldn't solve, and I'll just shoot someone like Nick a message and say, hey, man. What do you think about this merchant issue? And you'll just point me in the right direction or say, oh, go use this tool. You know, that's that's pretty much half the battle right there. You have to make sure that you're connected. I completely agree. But let me ask you, I know you've had a lot of moments. Right? A lot of big breakthroughs, you know, with your list building and, solo buying, career. But, can can you kind of narrow it down to a couple of things that you've learned that's probably a misconception that people don't understand because, you know, as well as I do when people come online, they think it's easy. They think a software, they can just click a button and wake up to commissions. Right? But, it's a lot of different misconceptions that, you know, people really don't quite get until they go into that solo ad world and and start to buy traffic and start to build, their email list. So if you have a couple of those breakthrough moments that you can share, that'd be good.

[00:14:45.10] - Nicholas Lal
Yeah. Definitely. The biggest moment I had is the ability to prepare for a worst case scenario. Couple of times I did not do it. I'm sure at I'm sure when you started, you didn't do it as well. A lot of people, once the money starts coming in, it's very easy to try to take that money and invest elsewhere or just be lazy and stuff. And people are not aware that, you know I mean, there's a lot of moving parts here in the in the solo business, whether it's your autoresponder, whether it's your, hosting service, whether it's, you know, WordPress or a blog or, you know, the countless softwares we use, is that there's a lot of things going on at one time. And, you know, just like any piece of machinery, when one of those things falls apart, the whole thing slowly can fall apart, if not right away. So that's one of the things that I had really learned is how to have backups in place. Not only how to have backups in place, how to have a staff of people. Because a lot of people try to do everything on their own. Well, you know what? There's only twenty four hours in the day, x amount of those hours you spent sleeping. So wouldn't it be nice to have, like, a virtual assistant or a software guy who's constantly monitoring what's going on? That way, if they get get an email while you're sleeping, because maybe they're on the other side of the world and they're awake. And, you know, by the time I this has actually happened to me where, you know, I've woke up in the morning and, you know, my WordPress guy or my VA said, oh, man. We had an issue last night. You know? The, traffic went down and, you know, nobody was getting any clicks and stuff. But, you know, luckily, we got a email saying that there's a problem with the server. And, you know, we were able to patch it up in, like, ninety minutes and everything was back. And that all myself, guess what? I would have eight hours of no traffic. And, I mean, I don't know you know, I I cannot put into words how much money you can lose if you leave your business aside for that long if you don't have the correct things in place.

[00:16:39.29] - Rodney Stokes
Oh, yeah. For sure. That's that's a ton of money down the drain. I've seen that happen too.

[00:16:43.39] - Nicholas Lal
Yep. Mhmm.

[00:16:44.70] - Rodney Stokes
Okay. So, that's a great point. And, also, that kinda brings me into, the next question, which is the common mistakes that you see, not only from not only from a a a place to where you're you're selling traffic because, you know, like I said, you're one of the number one traffic providers, which in other words, like I explained solo ads, people come to you to recommend their stuff to your list. But, not only from a traffic provider standpoint, but you're also a list builder. You buy traffic constantly. You're constantly building your list. You're following up. You're sending offers to your list. So if you could just give a couple of common mistakes that a lot of people make when they first get get started that you had to learn and get past.

[00:17:28.90] - Nicholas Lal
Sure. So, one of the things I've learned as a buyer myself and making these mistakes and it it's funny because I was only making these mistakes until I realized my customers were making the same mistakes. I was like, oh, man. I do that too. And the number one thing is is that buyers tend to depend on the same few people to buy traffic. Number one, they might get lazy, or they just become a creature of habit because they're like, oh, well, I, you know, I know he has good traffic, and I always buy from him. Now it's not a horrible thing to have dependable people like that, but it's gonna limit your business growth by not working with others. So, you know, myself, Rodney, and a few others, you know, we were blessed because, you know, we we we were coached by the same guy. So we had a good network of about five to ten people at least that we could count on for traffic because we were all taught the same way. So I can go to that person and not even think twice that the traffic is gonna be good. It's gonna come in at a nice pace and everything, and I'm not gonna have to worry about it. But not everybody is blessed to be in that type of network. So you have to create that type of network. Now sellers make the mistake of not putting in the effort to get new clients, you know, and, you know, not trying to get retail clients. Now what's a retail client is somebody that maybe is in the MLM business, and they wanna send, their website or their squeeze page out to our list so they can try to get more clients. And, what happens is nobody really markets to them anymore. What happens is a lot of people are in industry, you're getting lazy, and they're just selling traffic to other vendors. Now for some people, maybe the part of the world that they live in, you know, their dollar can stretch further. So they're like, you know, I can make a good living just selling to other vendors. But what happens is people that are in tier one countries that live there, like United States and UK, Australia, New Zealand, Canada, they start thinking, well, I can sell clicks at that price too. It's like, no. You can't. Why? Because your cost of living is higher. You need to go out there and retail your product at a higher price, and you don't have to feel embarrassed about it or that you're ripping somebody off. It's people get in the mindset that because all of these people are selling it at that price. That's how much I should do. No. You have to you have to believe in your product. If you know you have a good list, if you know you get the correct statistics, and people are coming back as repeat customers, you should raise your price, not lower your price. And, you know, I learned this from another one of my email mentors is that he's like, you don't give discounts. Discounts is not a good thing to give. What is a good thing to give is a sample. So maybe somebody says, Nick, I wanna buy a hundred clicks. Well, you know what? You're, you know, you're a first time customer. You know, I'm going to give you a hundred and twenty clicks this time. Maybe, you know, because I want you to sample a little bit more so the next time you come back more. I don't negotiate price with people. I stopped doing that a long time ago because I know what I'm worth. I know what my time is worth. You know, whether I'm consulting with somebody, whether I'm selling traffic, this is gonna be my price. Now in order to get somebody to be a customer, I'm willing to give them a sample. And to give, a better, analogy of that so people can understand, when you go to the grocery store, right, and they're giving out little samples of cheese or turkey or wine or whatever, why are they giving you that sample? Because until you take that sample, you have no desire to buy it. But if I give you a little piece of what I'm trying to sell and you like it, guess what? You're gonna buy it. And not only you're gonna buy it, you're gonna buy it at my retail price, not a discount price. And, hopefully, you like it so much that the next time you come to the store, you buy it again.

[00:21:00.70] - Rodney Stokes
That's brilliant, man. You you just taught me something because, you know, it's funny because I've done it too, you know, and, I would say at least eighty five percent of solo ad sellers, they do that, you know, the first time buyer discount. But, just like that analogy that you just gave, it's a big difference between allowing them to test it for the purposes of creating more sales rather than, discounting. Because when you discount, guess what? Like you say, it depreciates it, you know, it devalues your product. And so you just taught me that, man. I I'm I'm a implement that myself, man. It's funny because that is literally the opposite of what what everybody's doing. You know, it's, it's crazy. And that kinda brings me into the next thing, as far as best practices for buyers. You know, what I tell a lot of people, man, when they're first, starting out purchasing solo traffic from, you know, guys like myself and you and other guys, you know, always, always, always start small. And, you know, there's multiple reasons why you wanna start small. You know, a, you probably don't have the budget anyway, and also, you wanna test it out. You know, it's it's a lot of people who are, you know, very ambitious, very driven, and wanna get fast results, which I'm not mad at. But, also, you wanna be smart because, you know, even say, for example, if they come to, John Smith and they purchased one hundred clicks, they might have had a good successful campaign. But who's to know that that John didn't just get lucky you know and and you know if you jump from one hundred clicks to a thousand clicks now because you're excited off of that first campaign it might completely bomb Right? So what what are some good practices, that you yourself follow and you've also taught other people to follow when they're purchasing traffic from

[00:22:41.29] - Nicholas Lal
other people? Okay. Well, the number one thing that I teach, newer people, and they don't have to be my students or anything. They could could be some somebody else's student. They're still new to the game, and they're coming to me to buy traffic. I take time to get to know them. So that's one of my best practices is I don't just sell clicks. I sell myself. And I know that doesn't sound right. But, you know, I want people to know who I am as a person. I want them to be able to come to me. I want them to be able to ask questions. Because even though we're behind a computer screen, it is still very much a relationship business. And, you know, you you talked about something about, you know, making sure that they start small. And I think that's so important because what a lot of people think that this is some sort of race. It's like, oh, man. That guy's already selling, you know, up to five thousand clicks a day. You know, I I need to get there, so, you know, I need to buy more. And I was like, no. Because, you know, it was like, when you start buying too much traffic from the same person, you're essentially just duplicating their list. You know? And you you gotta really mix it up. You gotta do a lot of the segmenting. But, you know, also going back to what you're saying about, starting small, it it just rang. I I read a lot of books. And, Subway Subway, the restaurant, their owner, Fred DeLuca, had wrote a a book long time ago. It was called Start Small, Finish Big. And the only reason I know about that book is because my family used to own a Subway, so I went to training out there in Connecticut. And, you know, I got to meet him, and he signed my book and everything. And, you know, I read the book. And, you know, this is a guy who started his first sandwich shop when he was about seventeen years old. I mean, just like a little corner thing. And, I mean, look what Subway is today. And, you know, we we all know that Subway didn't just boom overnight. We saw the progression from one restaurant to kinda spreading over the East Coast, and then now it's just like this worldwide phenomenon is because he paced himself. You know, he didn't try to go compete with McDonald's or Burger King or something. He had his own vision. So it's very important in this business, you need to have your own vision. You don't need to have somebody else's vision. The minute you try to have somebody else's vision, you're not gonna make it because yours you don't know what their recipe was. You don't know how they got there. You don't know how much time and work. All you see is the results, and all you're like, I want those results. Well, unless you're willing to put in that time, you're not gonna get those results. So the thing you need to do is sketch out your blueprint. It's like, how many clicks am I gonna buy this month? How big do I want my list to be? You know? At what point do I want, not only offer my clicks for sale, but that I have done enough in this business where I can mentor somebody else. Because what you could do with that money that you mentor, you can continue to expand your business. You can get, more people to join your staff. And then, you know, I mean, you see some of the big guys out there. I mean, they don't even touch their business anymore. It is literally on autopilot. They just kinda manage the day to day and kinda, you know, peek in here or there, but that machine is going. And the reason the machine is going is because they started small, and now they've finished big. And, you know, that that's one thing that people have to really grasp. This is your dream. This is your blueprint. Don't let anybody influence it, and don't steal anybody else's. Now that doesn't mean that you can't, you know, get some good tips from Rodney, good get some good tips from Nick, and implement it into your blueprint. But don't do not take our blueprint because our blueprint is relevant to our lifestyle, our family, and our dreams, and they may not be the same. And for you to try to chase something that isn't really what you wanna do, it'll have a very negative effect. So, I mean, that would be, you know, my best practice is build your dream relevant to what you wanna accomplish.

[00:26:17.79] - Rodney Stokes
That, man. I'm a go get that book too. I just wrote that down. That sounds like something I definitely need to read. Let me ask you, man. We're gonna wrap this up, but I wanna for for those, you know, it's two type of people, man. It's the, you know, the analytical person, and then it's the person that's just ready to just dive in. Right? But, and without going too deep with, you know, within the nuts and bolts of, you know, follow ups and and all of the different techie stuff, What would you say just off the top of your head from your experience as a, you know, funnel creator and also as a traffic provider? What are the, you know, the the offers that tend to convert the best? And also what type of capture pages have you seen that convert the best?

[00:27:02.90] - Nicholas Lal
Okay. Well, since since we're in the make money online niche is you know, you mean you have to have offers that, you know, have a clear and concise message that, you know, you can make x amount of dollars in x amount of days or something. So so this is the thing. Our our squeeze pages have to be I don't wanna say over the top, but they have to be very direct. You know? You don't wanna say, like, you know, if you wanna be a millionaire over night, opt in work. But if you put something like how a young man in Texas was able to quit his six figure job and turn that into a five figure per month business in ninety days. Well, guess what? That's actually my story, and that's actually that would be a great squeeze page. Right? Because not only that. So, you know, if a lot of people, if they would actually take the time to find a real world story to base their squeeze page off of, that would be great. But, yeah, I mean, what what else do you want to know? Like, I mean, as far as, like, how the squeeze pages are built or what we should say? Because, I mean, it it varies from, you know, topic to topic. For for example, that was make money online. Right? Another great place to make money is in surveys. You send surveys to people. People love filling out surveys. You know, if they say that, you know, hey. If you fill out this survey, you could win this amount of money or you could win this vacation trip or whatever. And what happens is you're gonna get paid on the back end from your CPA network. Every time somebody fills in that survey, you're gonna get a little bit of money. So those are really easy too. So, you know, like I said, when when you fill out, when you make your squeeze page, make it very compelling, make it very real where somebody's like, you know, I wanna hear the story or I wanna know about this. And then on the flip side, you know, the actual offer, make sure it's somewhat congruent with your squeeze page. And if it's a survey, then you'll just have to go a different route on how to get people to opt in.

[00:28:59.90] - Rodney Stokes
Yeah. I mean, I I agree on congruency. A hundred percent, it has to be congruent. One thing that, you know Degan Smith, right?

[00:29:07.70] - Nicholas Lal
Uh-huh.

[00:29:08.09] - Rodney Stokes
You know, Daegan Smith, you know, he's been called the king of never calling a single lead. You know, he's a big advocate of solo ads and, you know, he has numerous courses and systems that he's put out over the years just about solo ad traffic. And, one thing that he said that, you know, I kinda always remembered was, a capture page. A good capture page is something that is nonthreatening. Right? So it's something that's very simple. I mean, even if you look at YouTube or Google, these are all, you know, grayish white, plain, basic pages. You know, they they don't set off any internal alarms. You know, now you have a a a capture page that's flashing red and and the, you know, the arrows and all of that stuff. It's kinda like a deer coming down to a stream to take a a drink of water. You know, as soon as the smallest thing happens, a deer is gonna turn, it's gonna dash off. Right? And so it's kinda the same when you have a website visitor going to the capture page. When they see these flashing arrows and over the top, you know, mansions in the background and all of that stuff, a lot of times it sets off all of these alarms that you don't wanna happen. And so I I know that you've seen it over the couple past couple of years too that, you know, a lot of the plain capture pages outperform, you know, a lot of these over the top flamboyant pages. Right?

[00:30:24.09] - Nicholas Lal
Yeah. Definitely. If, if your squeeze page looks like Las Vegas, don't expect too many opt ins.

[00:30:29.29] - Rodney Stokes
Exactly. Exactly. And the congruency that you said, I mean, that's big. And, I'm not gonna, hold it up too long, but I wanna make one point. You know, a funnel is kinda like putting together Lego blocks. You know, it's kinda up to your discretion how you wanna build it. But the smartest people do, they go out and they reverse engineer. You know, they go out and see what works, what upsells, what downsells, what exit pop. Right? And so the offer strictly, for myself, I try to keep an offer between seven bucks to no more than ninety seven bucks as my front end offer, you know, just from my experience on solo ads. But, you know, as far as far as upsells and down sells, I mean, that's completely up to you. And, you know, if you're listening to this, obviously, you're involved in some type of course from me where I'm a go over this stuff anyway, but I just wanted to get, your take on it, Nick. But, let me ask you, man, is there any last words of advice, any wisdom that you wanna bestow on anyone listening to this that's interested, or they might already be in involved in list building or selling traffic, as a solo ad traffic provider?

[00:31:39.20] - Nicholas Lal
Well, I mean, the number one thing is that you you need to treat your business like a business and not a hobby. You know, and, I've actually caught myself treating it like a hobby a few times, and then I just have to slap myself around. You know, it's like, when you wake up in the morning, it's just so easy to grab your laptop from underneath the bed and just start working from your bed, and that that's not the right way to do it. You're already blessed to be able to work from home. Now don't get that lazy where, you know, you don't even wanna get out of bed. So, you know, one one of the biggest things and and this is just Internet marketing in general, not solo ads. But, you know, Internet marketing in general is that you have to depend on yourself a lot. You know? Nobody's gonna be telling you what to do and how to do it. So there's a, you know, there's a lot of self reliance. So you have to remember, now you're not sitting for an hour in traffic, waking up early, and on the way home. So use those two hours effectively. You know, wake up. You know, go for a walk. Go for a run. Go to the gym. You know, get up and do your thing. Because, you know what, if you get your work done in the day, there is nobody stopping you from taking an afternoon nap. You've probably earned it. So, you know, that's the thing. It's like you you you gotta treat it like a business, and you gotta reward yourself. You know, you have you know, you're not working for a boss who's who's saying that if you get x amount of sales, you'll get a bonus. You gotta kinda give yourself a bonus that's saying, you know, this is what I need to do during the day, and if I accomplish this, then over here at this period, I can, you know, take my kids out for ice cream. I can go take a nap. I can go watch some TV. So you kinda have to reward yourself. So, you know, another thing is is that, you know, I have to kinda go back to the restaurant analogy because that's where my family's background is. That's what I'm used to. If you are on the consumer side of this business, and, you know, let's just go back to solo ads because that's where our focus is. If you're on the consumer side of the business, do you really wanna eat at the same restaurant every single day? No. I mean, it could be the best restaurant in the world. Eventually, you're gonna wanna change it up. So you can't buy from the same seller over and over just because the seller is a nice guy and he delivers on time and everything. That's all well and good. You still gotta mix it up. And if you're on the vendor side, you need to expand your customer base. You cannot depend on those same three customers walking through your door every day. Because even if they do like your restaurant that much, guess what? There's weekends. There's times they're gonna get sick. There's times they're gonna go on vacation, and you have to replenish that. You have to bring new people into your restaurant. And, you know, the good thing is your restaurant is just your house and your laptop. You just need to make sure different people are messaging you and emailing you, and your business will expand exponentially.

[00:34:16.19] - Rodney Stokes
Sent, man. I agree a hundred percent that, you know, just peace of mind is, is is my biggest thing. I mean, because I've hit brick walls plenty of times. I mean, and, you know, it it only gets as easy as you let it. You know, like you say, no one is gonna gonna patch from the back. No one's gonna tell you to take a break or reward you or tell you to get to work. You have to be self regulated. And, you know, and, that that is a great analogy, man, because when I first got started, I was full throttle, and I burnt out so many times that I can't count. So that is a that is a huge tip, and, I definitely appreciate your time. And, you know, just just to say the, the biggest takeaway is that I've been taking notes this whole time, by the way. But what I've got from this interview is to make sure you protect, you scale your business properly, treat that business as a business and not a hobby, and also it's okay to start small. In fact, you might prefer to start small. And I'm a go grab that book, Start Small and Finish Big. I'm glad that you, you dropped that during the interview, man. I'm a grab that book. I wanna thanks thank you again, Nicholas. And, could you, tell them anywhere that you know, if someone wanted to reach out to you or work with you, you got a new website or anything that you can, you can go ahead and share share

[00:35:25.80] - Nicholas Lal
share share with you? I'm glad you mentioned that because, can you just mute your if there's a feedback a little bit. There? Okay. Perfect. So, yeah. What I'm gonna do this year is because, you know, a lot of people come to me, you know, for consulting and whatnot, and, people said, why don't you start your own blog? And I was like, well, I don't know what to sell. But, you know, I the good thing is nowadays, you don't have to sell anything. You know, you could do, like Google AdSense and this and that. So I have a blog coming out this year. It's gonna be called mister seed planter dot com. And the reason is because, you know, people always say you're so good at planting seeds in people's heads. You know, you give them an idea, and they just run off with it. So, you know, I haven't got an email address set up for that account, just yet. So, you know, if anybody wants to reach me, you know, just contact Rodney. He'll give you my Facebook details, and, you know, add you as a friend. Just inbox me. And, you know, once the, blog comes out later this year, this is the type of stuff I I wanna do. I mean, I wanna kinda reverse it and bring Rodney onto, you know, my, blog and, you know, do an interview so people can learn from him because I have learned so much from Rodney. You know, that's one thing I haven't even mentioned in this whole interview is that, you know, Rodney is one of the smartest guys out there. I mean, his brain just works on a completely different level than anybody else's. Like, I mean, he comes up with ideas that I couldn't even think about. And I I consider myself a pretty smart guy. I come up with some pretty good ideas. But the things Rodney comes up with is, like, I I couldn't have even thought of that. So, I mean, when it comes to technology in this business, he's always on the cutting edge. He finds the best developers out there, you know, to to he has a vision, and he finds the right people to make that vision a reality. So whenever Rodney says I'm working on something, I get excited because, you know, I know he's gonna tell me about it right when it launches, and then, you know, I'll be able to use it. So, you know, I mean, you're you're with the right person if this is the industry you wanna be in. You wanna be in email marketing. And on top of that, you know, Rodney has such good friends like myself that, you know, we're we always give each other great information, and there's more of us. We're not the only two. I mean, we're we're surrounded by some really great people. And, you know, I I mean, I think Rodney eventually, you know, this coming year, I think we all gotta get together. What do you think?

[00:37:35.40] - Rodney Stokes
Planning on it, but it it always falls through, but we have to, man. We definitely have to, man. We got a mastermind. We'll follow the deal. Well, thanks again, Nick. I definitely appreciate your time and your kind words, man. I will be stealing that to use it as a testimony just to let you know. But, definitely a lot of value, value packed interview, man. And, whoever listens to this is gonna take away a lot. So again, thanks, man. And, I'll be talking to you soon.

[00:37:59.59] - Nicholas Lal
Alright. Take care. Bye bye. Alright.